000			01087nam a22002897a 4500
999			_c5171 _d5171
003			BML
020			_a9780007307432
082	0	0	_a153.83 _bARI
100	1		_aAriely, Dan.
245	1	0	_aPredictably irrational : _bthe hidden forces that shape our decisions
250			_a1st ed.
260			_aNew York, NY : _bHarperCollins _cc2008.
300			_axxii, 280 p. :
520			_aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
650		0	_aDecision making.
650		0	_aEconomics
650		0	_aConsumer behavior.
650		7	_aDecision making.
650		7	_aThought and thinking.
650		7	_aReasoning.
650		7	_aEconomics
650		7	_aConsumers.
856	4	2	_uhttp://www.predictablyirrational.com/
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
942			_2ddc _cBK