000 00577nam a22001937a 4500
999 _c5230
_d5230
003 BML
020 _a9780060517120
082 0 0 _a658.8
_bMOO
100 1 _aMoore, Geoffrey A.,
245 1 0 _aCrossing the chasm :
_bmarketing and selling high-tech products to mainstream customers
260 _aNew York :
_bHarperBusiness,
_c2002
300 _axxi, 227 p. ;
500 _aIncludes index.
650 0 _aSelling
650 0 _aHigh technology
650 0 _aTechnological innovations
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1501/98055078-b.html
942 _2ddc
_cBK