| 000 | 00582nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c5340 _d5340 |
||
| 003 | BML | ||
| 020 | _a9780844235868 | ||
| 082 | 0 | 0 |
_a658.812 _bDUT |
| 100 | 1 | _aDutka, Alan F. | |
| 245 | 1 | 0 |
_aAMA handbook for customer satisfaction _b: a complete guide to research, planning & implementation |
| 260 |
_aChicago, Ill. : _bAmerican Marketing Association ; _aLincolnwood, Ill., U.S.A. : _bNTC Business Books, _cc1994. |
||
| 300 | _aviii, 231 p. : | ||
| 500 | _aAt head of title: American Marketing Association. | ||
| 650 | 0 | _aConsumers | |
| 650 | 0 | _aConsumer satisfaction | |
| 942 |
_2ddc _cBK |
||