000 00540nam a22001937a 4500
999 _c5343
_d5343
003 BML
020 _a9780684831916
082 0 0 _a658.802
_bSCH
100 1 _aSchnaars, Steven P.
245 1 0 _aMarketing strategy :
_bcustomers and competition
250 _a2nd rev. and updated ed.
260 _aNew York :
_bFree Press,
_cc1998.
300 _axvi, 216 p. :
650 0 _aMarketing
650 0 _aStrategic planning.
650 0 _aCompetition.
856 4 1 _uhttp://www.loc.gov/catdir/enhancements/fy0641/97021554-s.html
942 _2ddc
_cBK