| 000 | 00701nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c5497 _d5497 |
||
| 003 | BML | ||
| 020 | _a9788131725405 | ||
| 082 |
_a658.812 _bPEE |
||
| 100 | _aPeelen, Ed | ||
| 245 | _aCustomer relationship management | ||
| 260 |
_aNoida _bPearson _c2005 |
||
| 300 | _a433 pages : illustrations ; 25 cm | ||
| 500 | _a"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?" | ||
| 650 | _aCustomer relationship management | ||
| 942 |
_2ddc _cBK |
||