000 00438nam a22001817a 4500
999 _c6148
_d6148
003 BML
020 _a9788120352605
082 _a658.827
_bCHI
100 _aChitale, A. K.
245 _aProduct policy and brand management
_b: text and cases
250 _a3rd ed.
260 _aNew Delhi
_bPHI Learning
_c2017
300 _a308 p.
650 _aBrand Management
650 _aProduct Policy
700 _aGupta, Ravi
942 _2ddc
_cBK