000 00588nam a22002057a 4500
999 _c6478
_d6478
003 BML
020 _a9788178298689
082 0 0 _a658.800954
_bJAI
100 1 _aJain, Gautam Raj.
245 1 0 _aMarketing communications industry :
_bentrepreneurial case studies
260 _aNew Delhi, India ;
_bResponse Books,
_c2008.
300 _axiii, 189 p. :
650 0 _aAdvertising
650 0 _aMarketing
650 0 _aPublic relations
650 0 _aEntrepreneurship
700 1 _aAhluwalia, Raunica,
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip0820/2008025828.html
942 _2ddc
_cBK