000			00529nam a22001937a 4500
999			_c6923 _d6923
003			BML
020			_a9780385485661
082	0	0	_a658.812 _bPEP
100	1		_aPeppers, Don.
245	1	4	_aOne to one future : _bbuilding relationships one customer at a time
260			_aNew York : _bCurrency Doubleday, _c1993.
300			_axviii, 443 p.;
650		0	_aMarket segmentation.
650		0	_aSales promotion.
650		0	_aConsumers' preferences.
650		0	_aCustomer relations.
700	1		_aRogers, Martha,
942			_2ddc _cBK