000 00317nam a2200133Ia 4500
999 _c713
_d713
020 _a9788131774489
082 _a658.8342
_bKUM
100 _aKumar, S. Ramesh
245 _aCase studies in Consumer Behaviour
260 _aNew Delhi
_bPearson
_c2013
300 _a270p.
650 _aConsumer Behaviour
942 _2ddc
_cBK