| 000 | 01050nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c8256 _d8256 |
||
| 003 | BML | ||
| 020 | _a9786058603752 | ||
| 082 |
_a658.4094 _bYAY |
||
| 100 | _aYayici, Emrah | ||
| 245 | _aDesign thinking methodology book | ||
| 260 |
_aUSA _bArtBizTech _c2016 |
||
| 300 | _a116 p. | ||
| 520 | _a This book explains design thinking metodology that is applied by high-performing companies, start-ups, and organizations in developing innovative: products; services; technologies; business models; marketing ideas; processes; spaces; and solutions for diverse business and social challenges. It includes easily applicable design thinking techniques, such as empathy mapping, affinity diagrams, brin dumps, journey maps, and prototyping. The book also explains how artful thinking perspectives can be applied to enhance design thinking skills, such as reativity, thinking out of the box, empathy and visual thinking. | ||
| 650 | _aCreative ability in business. | ||
| 650 | _aDesign -- Methodology. | ||
| 650 | _aCreative thinking. | ||
| 942 |
_2ddc _cBK |
||