000			00421nam a22001577a 4500
999			_c8262 _d8262
003			BML
020			_a9789332542204
082			_a658.827 _bKEL
100			_aKeller, Kevin Lane
245			_aStrategic Brand Management _bBuilding, Measuring, and Managing Brand Equity
250			_a4th.
260			_aNoida _bPearson _c2015
300			_a586P.
650			_aMarketing; Brand name products -- Management
942			_2ddc _cBK