000			00291nam a2200133Ia 4500
008			140601s xx 000 0 und d
020			_a9781591392101
082			_a658.802 _bKUM
100			_aKumar, Nirmalya
245			_aMarketing as strategy
260			_a _b _c
300			_a
942			_2ddc _cBK
999			_c967 _d967