Marketing 6.0 : the future is immersive
Kotler, Philip
Marketing 6.0 : the future is immersive - New Jersey John Wiley & Sons 2022 - 247 p.
Includes index.
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
9781119835219
Marketing.
Technology.
658.8 / KOT
Marketing 6.0 : the future is immersive - New Jersey John Wiley & Sons 2022 - 247 p.
Includes index.
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
9781119835219
Marketing.
Technology.
658.8 / KOT