Marketing 6.0 : (Record no. 11074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119835219 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 6.0 : |
| Remainder of title | the future is immersive |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | John Wiley & Sons |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 247 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Checked out | Date last borrowed | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | BMU Library | BMU Library | 11/12/2024 | Atlantic (Bill No. 1182815, Date - 09-12-2024) | 2440.00 | 658.8 KOT | 15116 | 11/12/2024 | 11/12/2024 | Books | School of Management | ||||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 03/01/2025 | Atlantic (Bill No. 1183678, Date - 25-12-2024) | 9760.14 | 1 | 658.8 KOT | 15134 | 19/08/2025 | 03/01/2025 | Books | School of Management | 26/08/2025 | 19/08/2025 | |||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 03/01/2025 | Atlantic (Bill No. 1183678, Date - 25-12-2024) | 9760.14 | 658.8 KOT | 15135 | 03/01/2025 | 03/01/2025 | Books | School of Management | ||||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 03/01/2025 | Atlantic (Bill No. 1183678, Date - 25-12-2024) | 9760.14 | 658.8 KOT | 15136 | 03/01/2025 | 03/01/2025 | Books | School of Management | ||||||||
| Dewey Decimal Classification | Text Books | BMU Library | BMU Library | 03/01/2025 | Atlantic (Bill No. 1183678, Date - 25-12-2024) | 9760.14 | 3 | 658.8 KOT | 15137 | 04/08/2025 | 03/01/2025 | Books | School of Management | 25/08/2025 | 04/08/2025 | 4 |