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Valuing customer engagement : strategies to measure and maximize profitability

Kumar, V.

Valuing customer engagement : strategies to measure and maximize profitability - 2nd ed. - Switzerland Palgrave Macmillan 2024 - 280 p. - Palgrave Executive Essentials .

ISBN: 9783031432989

Subjects--Topical Terms:
Management
Customer relations

Dewey Class. No.: 658.812 / KUM

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