Consumer behaviour
Sethna, Zubin
Consumer behaviour - New Delhi Sage 2024 - 477p
"Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--
9789353885366
658.8342 / SET
Consumer behaviour - New Delhi Sage 2024 - 477p
"Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--
9789353885366
658.8342 / SET