Consumer behaviour

By:

Sethna, Zubin

Contributor(s):

Blythe, Jim

Material type: Text

TextPublication details: New Delhi Sage 2024Description: 477pISBN:

9789353885366

DDC classification:

658.8342 SET

Summary: "Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	BMU Library	Reference	658.8342 SET (Browse shelf(Opens below))		Not For Loan	SOL		L2659

"Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--

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