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How to market a university : building value in a competitive environment

Flannery, Teresa M

How to market a university : building value in a competitive environment - Maryland JohnHopkins University Press 2021 - 237p

"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--

ISBN: 9781421440347

Subjects--Topical Terms:
Education, Higher
Universities and colleges

Dewey Class. No.: 378.101 / FLA

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