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How to market a university : (Record no. 11663)

MARC details
000 -LEADER
fixed length control field	00679nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	BML
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781421440347
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	378.101
Item number	FLA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Flannery, Teresa M
245 10 - TITLE STATEMENT
Title	How to market a university :
Remainder of title	building value in a competitive environment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Maryland
Name of publisher, distributor, etc	JohnHopkins University Press
Date of publication, distribution, etc	2021
300 ## - PHYSICAL DESCRIPTION
Extent	237p
520 ## - SUMMARY, ETC.
Summary, etc.	"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Education, Higher
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Universities and colleges
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
		Dewey Decimal Classification		Not For Loan	Reference	BMU Library	BMU Library	28/03/2025	Atlantic Publisher ( Bill No- 1187827, Date- 21/02/2025)		378.101 FLA	15586	07/04/2025	07/04/2025	Books	School of Management