Normal view MARC view ISBD view

Seducing the subconscious : the psychology of emotional influence in advertising

Heath , Robert

Seducing the subconscious : the psychology of emotional influence in advertising - UK Wiley- BlackWell 2012 - 248p.

Collection subset: Management and Business Studies

ISBN: 9780470974889

Subjects--Topical Terms:
Advertising -- Psychological aspects ; PSYCHOLOGY / Cognitive Psychology

Dewey Class. No.: 659.1019 / HEA

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)