Seducing the subconscious : the psychology of emotional influence in advertising (Record no. 3637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00503nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470974889 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| Item number | HEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heath , Robert |
| 245 ## - TITLE STATEMENT | |
| Title | Seducing the subconscious : the psychology of emotional influence in advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UK |
| Name of publisher, distributor, etc | Wiley- BlackWell |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248p. |
| 500 ## - GENERAL NOTE | |
| General note | Collection subset: Management and Business Studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising -- Psychological aspects ; PSYCHOLOGY / Cognitive Psychology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | BMU Library | BMU Library | 41 | 07/06/2016 | IBC | 2660.30 | 659.1019 HEA | 9950 | 12/03/2018 | 07/06/2016 | Books | School of Management |