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Selling blue elephants :

Moskowitz, Howard R.

Selling blue elephants : how to make great products that people want before they even know they want them - New Delhi Pearson c2007. - xvi, 252 p. :

ISBN: 9788131713747

Subjects--Topical Terms:
Marketing.
New products.

Dewey Class. No.: 658.8 / MOS

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