Selling blue elephants : (Record no. 5105)

MARC details
000 -LEADER
fixed length control field 00540nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BML
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131713747
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MOS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moskowitz, Howard R.
245 10 - TITLE STATEMENT
Title Selling blue elephants :
Remainder of title how to make great products that people want before they even know they want them
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 252 p. :
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gofman, Alex.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip075/2006038981.html">http://www.loc.gov/catdir/toc/ecip075/2006038981.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Public note
    Dewey Decimal Classification     Text Books BMU Library BMU Library 22-A 27/01/2019 Gifted from Mr. Vinod Mahendru 1 658.8 MOS G3509 23/01/2020 14/01/2020 30/01/2019 Gifted Books School of Management

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