Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm - 2nd ed. - Boston : Irwin/McGraw-Hill, c2000. - xxviii, 620 p. :
9780071169943
Service industries
Customer services.
Marketing.
658.8 / ZEI
Services marketing : integrating customer focus across the firm - 2nd ed. - Boston : Irwin/McGraw-Hill, c2000. - xxviii, 620 p. :
9780071169943
Service industries
Customer services.
Marketing.
658.8 / ZEI