Questionnaire design : (Record no. 4552)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00828nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BML |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481971 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brace, Ian, |
| 245 10 - TITLE STATEMENT | |
| Title | Questionnaire design : |
| Remainder of title | how to plan, structure and write survey material for effective market research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 382 pages : |
| 490 0# - SERIES STATEMENT | |
| Series statement | Market research in practice |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Questionnaires |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | BMU Library | BMU Library | 40 | 16/10/2018 | IBC (Bill No. - IN1556, Date:- 26.09.2018) | 2939.00 | 658.83 BRA | 12808 | 16/10/2018 | 16/10/2018 | Books | School of Management |