Questionnaire design : how to plan, structure and write survey material for effective market research

By:

Brace, Ian

Material type: Text

TextSeries: Market research in practicePublication details: London Kogan Page 2018Edition: 4th editionDescription: viii, 382 pagesISBN:

9780749481971

Subject(s):

DDC classification:

658.83 BRA

Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	BMU Library	Reference	40	658.83 BRA (Browse shelf(Opens below))		Not For Loan	SOM		12808

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

There are no comments on this title.

to post a comment.