Strategic brand management for B2B markets : a road map for organizational transformation
Material type:
TextPublication details: Los Angeles Sage 2016Description: 301pISBN: - 978935505518
- 658.827 SAR
| Item type | Current library | Collection | Shelving location | Call number | Materials specified | Status | Notes | Date due | Barcode | |
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BMU Library | Reference | 40 | 658.827 SAR (Browse shelf(Opens below)) | Not For Loan | SOM | 9382 |
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| 658.827 PAN Building brands in the Indian market | 658.827 PAR Brand admiration : | 658.827 SAR Strategic brand management for B2B markets : | 658.827 SAR Strategic brand management for B2B markets : a road map for organizational transformation | 658.827 SRI The future of branding | 658.827 TRO Brand equity : an Indian perspective | 658.83 ARO Marketing research |
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