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Crossing the chasm : marketing and selling high-tech products to mainstream customers
Material type:
TextPublication details: New York : HarperBusiness, 2002Description: xxi, 227 pISBN: - 9780060517120
- 658.8 MOO
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Gifted Books
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BMU Library | Text Books | 22-A | 658.8 MOO (Browse shelf(Opens below)) | Checked out | GC | 30/11/2024 | G3607 |
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| 658.8 LAM MKTG Principles of marketing :A south-Asian perspective | 658.8 LEE Social marketing influencing behaviors for good | 658.8 LEE Social marketing influencing behaviors for good | 658.8 MOO Crossing the chasm : | 658.8 MOS Selling blue elephants : | 658.8 OTT Marketing with speeches and seminars : | 658.8 PAL Marketing Channel Strategy |
Includes index.
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