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Consumer Behaviour Buying, Having and Being by
Edition: 10th.
Material type:  Text
Publication details: Delhi PHI Learning 2013
Availability: Items available for loan: BMU Library (4)Call number: 658.8342 SOL, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SOL.
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Case studies in Consumer Behaviour by
Material type: Text
Publication details: New Delhi Pearson 2013
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 KUM.
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New directions in critical marketing studies (1-4 Volumes) by Series:
Material type: Text
Publication details: London Sage 2013
Availability: Items available for loan: BMU Library (3)Call number: 658.8 TAD, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 TAD.
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Legends in consumer behavior, Volume 1 to 15. by
Edition: Set of 15 Volumes
Material type: Text
Publication details: Los Angeles Sage 2015
Availability: Items available for loan: BMU Library (14)Call number: 658.8342 SHE, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SHE.
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Consumer behaviour : applications in marketing by
Edition: Sage South Asia Edition
Material type: Text
Publication details: New Delhi Sage 2009
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 EAS.
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Strong brands, strong relationships by
Material type: Text
Publication details: New York Routledge 2015
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.827 FOU.
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Social media analytics : effective tools for building, intrepreting, and using metrics by
Material type: Text
Publication details: New York McGraw-Hill 2012
Dissertation note: Contents: The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Availability: Items available for loan: BMU Library (1)Call number: 658.872 SPO.
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