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101.
Customer focus by
Material type: Text Text
Publication details: New Delhi Viva Books 2004
Availability: Items available for loan: BMU Library (2)Call number: 658.812 LAN, ...

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102.
Malcolm McDonald on marketing planning : understanding marketing plans and strategy by
Material type: Text Text
Publication details: London : Philadelphia : Kogan Page, 2008
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.802 MCD.

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103.
Marketing genius by
Material type: Text Text
Publication details: New Delhi Wiley India 2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.802 FIS.

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104.
Trout on strategy : capturing mindshare, conquering markets by
Material type: Text Text
Publication details: New Delhi McGraw-Hill, c2004
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.4012 TRO.

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105.
Marketing audit handbook : tools, techniques & checklists to exploit your marketing resources by
Material type: Text Text
Publication details: London ; Milford, CT : Kogan Page, 2002
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.8 WIL.

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106.
Marketer's toolkit : the 10 strategies you need to succeed. by Series:
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.802 HBS.

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107.
Selling blue elephants : how to make great products that people want before they even know they want them by
Material type: Text Text
Publication details: New Delhi Pearson c2007
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.8 MOS.

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108.
Strategic customer care : an evolutionary approach to increasing customer value and profitability by
Material type: Text Text
Publication details: Ontario John Wiley & Sons 1999
Availability: Items available for loan: BMU Library (1)Call number: 658.812 BRO.

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109.
Services marketing : integrating customer focus across the firm by
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.8 ZEI.

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110.
Improving marketing effectiveness : the methods and tools that work best by
Material type: Text Text
Publication details: New Delhi Viva Books 2009
Availability: Items available for loan: BMU Library (1)Call number: 658.8 SHA.

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111.
Peripheral vision : detecting the weak signals that will make or break your company by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School, c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.4012 DAY.

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112.
End of business as usual : rewire the way you work to succeed in the consumer revolution by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Wiley c2012
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.872 SOL.

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113.
Marketing strategy : customers and competition by
Edition: 2nd rev. and updated ed.
Material type: Text Text
Publication details: New York : Free Press, c1998
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.802 SCH.

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114.
International retail marketing : a case study approach by
Material type: Text Text
Publication details: New Delhi Elsevier 2006
Availability: Items available for loan: BMU Library (1)Call number: 658.87 BRU.

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115.
Ten deadly marketing sins : signs and solutions by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2004
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Availability: Items available for loan: BMU Library (1)Call number: 658.8 KOT.

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116.
How to give quality service to your customers by
Material type: Text Text
Publication details: New Delhi Universal Book Stall 1998
Availability: Items available for loan: BMU Library (1)Call number: 658.812 DEN.

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117.
Superior customer service : the prompt approach to success by
Material type: Text Text
Publication details: New Delhi PHI Learning 2006
Availability: Items available for loan: BMU Library (1)Call number: 658.812 QUI.

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118.
Marketing communications industry : entrepreneurial case studies by
Material type: Text Text
Publication details: New Delhi, India ; Response Books, 2008
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.800954 JAI.

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119.
Be the elephant : build a bigger, better business by
Material type: Text Text
Publication details: New York : Workman Pub., c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.812 KAP.

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120.
Marketing your consulting or professional services : a step by step program of proven marketing techniques by Series: A Viva Crisp Fifty-Minute Book
Material type: Text Text
Publication details: New Delhi Viva Books 2005
Availability: Items available for loan: BMU Library (1)Call number: 658.85 KAR.

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