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21.
Super marketwala : secrets to winning consumer India Damodar Mall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon Penguin Books 2014
Availability: Items available for loan: BMU Library (2)Call number: 658.8342 MAL, ...

22.
Baba Ramdev phenomenon : from moksha to market Kaushik Deka. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New Delhi Rupa Publication 2017
Availability: Items available for loan: BMU Library (2)Call number: 922.254 DEK, ...

23.
Understanding Indian consumers by
Material type: Text Text
Publication details: New Dlehi Oxford University Press 2018
Availability: Items available for loan: BMU Library (1)Call number: 658.8342 MAH. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 MAH.

24.
Consumer Behaviour : the Indian context (concepts and cases) by
Edition: 2nd
Material type: Text Text
Publication details: New Delhi Pearson 2017
Availability: Items available for loan: BMU Library (1)Call number: 658.8342 KUM. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 KUM.

25.
Huawei story by
Material type: Text Text
Publication details: New Delhi Sage Respomse 2016
Availability: Items available for loan: BMU Library (2)Call number: 338.7620951 TAO, ...

26.
Ultimate question : driving good profits and true growth by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.1554 REI.

27.
Consumer behavior by
Edition: Eleventh edition.
Material type: Text Text
Publication details: New Delhi Pearson 2016
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SCH.

28.
Customers for life : how to turn that one-time buyer into a lifetime customer by
Material type: Text Text
Publication details: New York Pocket Books 1998
Availability: Items available for loan: BMU Library (1)Call number: 658.812 SEW.

29.
How to be better at- customer care by
Material type: Text Text
Publication details: New Delhi Kogan Page 2000
Availability: Items available for loan: BMU Library (1)Call number: 658.812 FOS.

30.
Human sigma : managing the employee-customer encounter by
Material type: Text Text
Publication details: New York : Gallup Press, c2007
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.812 FLE.

31.
Strategic customer care : an evolutionary approach to increasing customer value and profitability by
Material type: Text Text
Publication details: Ontario John Wiley & Sons 1999
Availability: Items available for loan: BMU Library (1)Call number: 658.812 BRO.

32.
Measuring customer satisfaction : survey design, use, and statistical analysis methods by
Edition: 2nd ed.
Material type: Text Text
Publication details: Milwaukee, Wis. : ASQC Quality Press, c1998
Availability: Items available for loan: BMU Library (1)Call number: 658.812 HAY.

33.
Hidden order : the economics of everyday life by
Material type: Text Text
Publication details: New York, NY : HarperBusiness, c1996
Availability: Items available for loan: BMU Library (1)Call number: 330 FRI.

34.
Predictably irrational : the hidden forces that shape our decisions by
Edition: 1st ed.
Material type: Text Text
Publication details: New York, NY : HarperCollins c2008
Availability: Items available for loan: BMU Library (1)Call number: 153.83 ARI.

35.
End of business as usual : rewire the way you work to succeed in the consumer revolution by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi Wiley c2012
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.872 SOL.

36.
Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs by
Material type: Text Text
Publication details: Milwaukee, Wis. : ASQ Quality Press, c1997
Availability: Items available for loan: BMU Library (1)Call number: 658.812 VAV.

37.
AMA handbook for customer satisfaction : a complete guide to research, planning & implementation by
Material type: Text Text
Publication details: Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, c1994
Availability: Items available for loan: BMU Library (1)Call number: 658.812 DUT.

38.
Designing and delivering superior customer value : concepts, cases, and applications by
Material type: Text Text
Publication details: Boca Raton, Fla. : St. Lucie Press, c1999
Availability: Items available for loan: BMU Library (1)Call number: 658.812 WEI.

39.
Consumer protection act, 1986 ( Act No. 68 of 1986) : as amended by The Finance Act, 2017 ( 7 to 2017) by
Material type: Text Text
Publication details: New Delhi Kamal Publishers 2018
Availability: Items available for loan: BMU Library (2)Call number: 343.54071 LAW, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 343.54071 LAW.

40.
Law of torts : including motor vehicles act and consumer protection laws by
Edition: 24th
Material type: Text Text
Publication details: Faridabad Allahabad Law Agency 2018
Availability: Items available for loan: BMU Library (6)Call number: 346.5403 KUM, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 346.5403 KUM. Not available: BMU Library: Checked out (1).

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