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1.
Principles & practice of marketing / by
Edition: 3rd edition.
Material type: Text Text
Publication details: London Sage 2014
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 BLY.

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2.
Business to Business Marketing Management A Global Perspective by Series: Special Indian Edition
Edition: 3rd.
Material type: Text Text
Publication details: Oxon Routledge 2018
Availability: Items available for loan: BMU Library (1)Call number: 658.804 ZIM.

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3.
100 Great Marketing Ideas From Leading Companies around the World by
Material type: Text Text
Publication details: Mumbai Embassy Books 2009
Availability: Items available for loan: BMU Library (1)Call number: 658.8 BLY.

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4.
Consumer behaviour by
Material type: Text Text
Publication details: New Delhi Sage 2024
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SET.

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