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1.
Services Marketing by
Edition: 5th.
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2013
Availability: Items available for loan: BMU Library (4)Call number: 658.8 ZEI, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 ZEI.

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2.
Services marketing : integrating customer focus across the firm by
Edition: 6th
Material type: Text Text
Publication details: New Delhi McGraw-Hill 2013
Availability: Items available for loan: BMU Library (1)Call number: 658.8 ZEI.

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3.
Services marketing : integrating customer focus across the firm by
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Online resources:
Availability: Items available for loan: BMU Library (1)Call number: 658.8 ZEI.

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