Driving customer appeal through the use of emotional branding

By:

Garg, Ruchi

Contributor(s):

Material type: Text

TextSeries: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book seriesPublication details: USA IGI Global 2018Description: xviii, 366 pagesISBN:

9781522529217

Subject(s):

DDC classification:

658.827 GAR

Summary: "This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"--

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Gifted Books	BMU Library	Reference	40	658.827 GAR (Browse shelf(Opens below))		Not For Loan	SOM		G3194

"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"--

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