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1.
Global marketing and advertising : understanding cultural paradoxes by
Edition: Fourth Edition.
Material type: Text Text
Publication details: London Sage 2014
Availability: Items available for loan: BMU Library (1)Call number: 658.802 MOO. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.802 MOO.

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2.
Consumer behavior and culture : consequences for global marketing and advertising by
Edition: 2nd ed.
Material type: Text Text
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 MOO.

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