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1.
Consumer Behaviour Buying, Having and Being by
Edition: 10th.
Material type: Text Text
Publication details: Delhi PHI Learning 2013
Availability: Items available for loan: BMU Library (4)Call number: 658.8342 SOL, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SOL.

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2.
Consumer behaviour : applications in marketing / by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : SAGE, 2013
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 EAS.

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3.
Global marketing and advertising : understanding cultural paradoxes by
Edition: Fourth Edition.
Material type: Text Text
Publication details: London Sage 2014
Availability: Items available for loan: BMU Library (1)Call number: 658.802 MOO. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.802 MOO.

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4.
New directions in critical marketing studies (1-4 Volumes) by Series:
Material type: Text Text
Publication details: London Sage 2013
Availability: Items available for loan: BMU Library (3)Call number: 658.8 TAD, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 TAD.

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5.
Rural marketing : targeting the non-urban consumer by
Edition: 2nd ed.
Material type: Text Text
Publication details: Los Angeles ; London : Response, Sage 2007
Online resources:
Availability: Not available: BMU Library: Checked out (1).

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6.
Legends in consumer behavior (Volume 1-8) Jacob Jacoby by Series: Legends in consumer behavior
Material type: Text Text
Publication details: London Sage 2015
Availability: Items available for loan: BMU Library (15)Call number: 658.8342 JAC, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 JAC.

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7.
Legends in consumer behavior : Volume 1 to 6. James R. Bettman / by
Material type: Text Text
Publication details: Los Angeles Sage 2016
Availability: Items available for loan: BMU Library (5)Call number: 658.8342092 BET, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342092 BET.

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8.
Legends in consumer behavior, Volume 1 to 15. by
Edition: Set of 15 Volumes
Material type: Text Text
Publication details: Los Angeles Sage 2015
Availability: Items available for loan: BMU Library (14)Call number: 658.8342 SHE, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SHE.

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9.
Consumer behavior and culture : consequences for global marketing and advertising by
Edition: 2nd ed.
Material type: Text Text
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 MOO.

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10.
Consumer behaviour : applications in marketing by
Edition: Sage South Asia Edition
Material type: Text Text
Publication details: New Delhi Sage 2009
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 EAS.

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11.
Nudge : improving decisions about health, wealth and happiness by
Material type: Text Text
Publication details: London Penguin Books 2009
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 330.019 THA.

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12.
Gender, culture, and consumer behavior by
Material type: Text Text
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 OTN.

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13.
Strong brands, strong relationships by
Material type: Text Text
Publication details: New York Routledge 2015
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.827 FOU.

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14.
Handbook of culture and consumer and consumer behaviour by
Material type: Text Text
Publication details: New York Oxford University Press 2015
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 LEE.

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15.
Online consumer behavior : theory and research in social media, advertising,and e-tail by
Material type: Text Text
Publication details: New York Routledge 2012
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 381.142 CLO.

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16.
Super marketwala : secrets to winning consumer India Damodar Mall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon Penguin Books 2014
Availability: Items available for loan: BMU Library (2)Call number: 658.8342 MAL, ...

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17.
Understanding Indian consumers by
Material type: Text Text
Publication details: New Dlehi Oxford University Press 2018
Availability: Items available for loan: BMU Library (1)Call number: 658.8342 MAH. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 MAH.

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18.
Consumer Behaviour : the Indian context (concepts and cases) by
Edition: 2nd
Material type: Text Text
Publication details: New Delhi Pearson 2017
Availability: Items available for loan: BMU Library (1)Call number: 658.8342 KUM. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 KUM.

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19.
Consumer behavior by
Edition: Eleventh edition.
Material type: Text Text
Publication details: New Delhi Pearson 2016
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SCH.

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20.
Hidden order : the economics of everyday life by
Material type: Text Text
Publication details: New York, NY : HarperBusiness, c1996
Availability: Items available for loan: BMU Library (1)Call number: 330 FRI.

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