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	1.	Legends in consumer behavior (Volume 1-8) Jacob Jacoby by Jacoby , Jacob Sheth, Jagdish N Series: Legends in consumer behavior Material type: Text Publication details: London Sage 2015 Availability: Items available for loan: BMU Library (15)Call number: 658.8342 JAC, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 JAC. Place hold Add to cart (remove)
	2.	Consumer culture, modernity and identity by Mathur , Nita Mathur, Nita Material type: Text Publication details: New Delhi Sage 2013 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 306.3 MAT. Add to cart (remove)
	3.	Legends in consumer behavior : Volume 1 to 6. James R. Bettman / by Bettman , James R Sheth, Jagdish N Material type: Text Publication details: Los Angeles Sage 2016 Availability: Items available for loan: BMU Library (5)Call number: 658.8342092 BET, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342092 BET. Place hold Add to cart (remove)
	4.	Gender, culture, and consumer behavior by Otnes , Cele C Zayer , Linda Tuncay Material type: Text Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 OTN. Add to cart (remove)
	5.	Handbook of culture and consumer and consumer behaviour by Lee , Angela Y Ng , Sharon Material type: Text Publication details: New York Oxford University Press 2015 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 LEE. Add to cart (remove)
	6.	Super marketwala : secrets to winning consumer India Damodar Mall. by Mall, Damodar [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Books 2014 Availability: Items available for loan: BMU Library (2)Call number: 658.8342 MAL, ... Place hold Add to cart (remove)
	7.	Call of the mall : how we shop by Underhill, Paco Material type: Text Publication details: New York : Profile Books c2004 Online resources: Click here to access online Click here to access online Click here to access online Click here to access online Availability: Items available for loan: BMU Library (1)Call number: 306.30973 UND. Place hold Add to cart (remove)
	8.	Demand : creating what people love before they know they want it by Slywotzky, Adrian J Weber, Karl Edition: 1st ed. Material type: Text Publication details: London Headline Business Plus c2011 Availability: Items available for loan: BMU Library (1)Call number: 658.8343 SLY. Place hold Add to cart (remove)
	9.	Conspicuous consumption : unproductive consumption of goods is Houourable by Veblen, Thorstein Series: Material type: Text Publication details: London Penguin Books, 2005 Availability: Items available for loan: BMU Library (2)Call number: 305.52 VEB, ... Place hold Add to cart (remove)
	10.	Culture of speed: the coming of immediacy by Tomlinson, John Material type: Text Publication details: London SAGE 2007 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 306 TOM. Add to cart (remove)
	11.	Measurement of economic relationships by Tryfos, Peter Material type: Text Publication details: London Kluwer Academic 2004 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 330.9 TRY. Add to cart (remove)
	12.	Sustainable consumption: multi discliplinary perspective in honour of professor sir partha dasgupta by Southerton, Dale Ulph, Alistair Material type: Text Publication details: UK Oxford University Press 2014 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 339.47 SOU. Add to cart (remove)
	13.	Shoveling smoke: advertising and globalization in contemporary India by Mazzarella, William Material type: Text Publication details: Durha Duke University Press 2003 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 659.109 MAZ. Add to cart (remove)
	14.	Theory of the leisure class by Veblen, Thorstein Material type: Text Publication details: New York Oxford University Press 2007 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 305.523 VEB. Add to cart (remove)

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