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1.
Employees First Customers Second by
Material type: Text Text
Publication details: India Harvard Business School Publishing 2011
Availability: Items available for loan: BMU Library (1)Call number: 658.3152 NAY. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.3152 NAY.

2.
International business country culture and corporate culture by
Material type: Text Text
Publication details: New Delhi Excel Books 2010
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.049 LEE.

3.
Communication and organizational culture : a key to understanding work experiences by
Edition: 2nd.
Material type: Text Text
Publication details: London Sage 2011
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 302.35 KEY.

4.
Cross-cultural research (Volume 1-4) by
Material type: Text Text
Publication details: Los Angeles : SAGE, 2015
Availability: Items available for loan: BMU Library (3)Call number: 301 PET, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 301 PET.

5.
How to castrate a bull : unexpected lessons on risk, growth, and success in business by
Material type: Text Text
Publication details: San Francisco, Calif. : Jossey-Bass ; Chichester Wiley 2009
Dissertation note: Contents: Before NetApp: on computers, colleges, castration, and risk -- Starting NetApp: on toasters, angels, resellers, and Ferraris -- CEO lessons: on pixie dust, decision making, candor, and going public -- Hypergrowth: on goals, doubling, ancestors, and pain -- Values and culture: on Dilbert, drooling, lies, and game theory -- Managing engineers: on development, consensus, doctor death, and magic -- Customers: on love, enterprise, simplicity, and partners -- Strategic change: on reversing course, chocolate, debates, and core beliefs -- Vision: on whining, eras, future history, and the meaning of life. Summary: Describes three stages for developing a successful business built around the themes of risk, growth, and success.
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.401 HIT.

6.
Consumer culture, modernity and identity by
Material type: Text Text
Publication details: New Delhi Sage 2013
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 306.3 MAT.

7.
Key Concepts in Creative Industries by Series: SAGE key concepts
Material type: Text Text
Publication details: Los Angeles Sage 2013
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 306 HAR.

8.
Manager to CEO : 9 signposts to the top job by
Edition: 2nd.
Material type: Text Text
Publication details: Los Angeles Sage 2016
Availability: Items available for loan: BMU Library (1)Call number: 658.409 VIE. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.409 VIE.

9.
Developing decision-making skills for business by
Material type: Text Text
Publication details: New Delhi PHI 2007
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 158.7 SIM.

10.
Consumer behavior and culture : consequences for global marketing and advertising by
Edition: 2nd ed.
Material type: Text Text
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 MOO.

11.
Gender, culture, and consumer behavior by
Material type: Text Text
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 OTN.

12.
Handbook of culture and consumer and consumer behaviour by
Material type: Text Text
Publication details: New York Oxford University Press 2015
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 LEE.

13.
Business etiquette A guide for the indian professional by
Material type: Text Text
Publication details: Noida Harper-Collins 2012
Availability: Items available for loan: BMU Library (16)Call number: 395.52 MEH, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 395.52 MEH.

14.
Brand admiration : building a business people love by
Material type: Text Text
Publication details: Hoboken, New Jersey John Wiley & Sons 2016
Availability: Items available for loan: BMU Library (1)Call number: 658.827 PAR. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.827 PAR.

15.
Wealth of nations by
Material type: Text Text
Publication details: New Delhi Finger Print Classics 2018
Availability: Items available for loan: BMU Library (1)Call number: 330.153 SMI.

16.
New strategic brand management : advanced insights and strategic thinking by
Edition: 5th ed.
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8343 KAP.

17.
Organizational culture and leadership by
Edition: 5th
Material type: Text Text
Publication details: New Dlehi Wiley 2017
Availability: Items available for loan: BMU Library (1)Call number: 302.35 SCH. Items available for reference: BMU Library: Not For Loan (1)Call number: 302.35 SCH.

18.
Everything store : Jeff Bezos and the age of Amazon by
Edition: First Back Bay paperback edition.
Material type: Text Text
Publication details: London Corgi Books 2014
Availability: Items available for loan: BMU Library (1)Call number: 381.142 STO.

19.
Power of positive thinking by
Material type: Text Text
Publication details: Gurgaon Vermilion 2004
Availability: Items available for loan: BMU Library (2)Call number: 158.1 PEA, ...

20.
How to improve your memory for study by
Material type: Text Text
Publication details: New Delhi Pearson 2014
Availability: Items available for loan: BMU Library (2)Call number: 153.14 HAN, ...

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