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Marketing research text and cases by
Edition: 3rd.
Material type:  Text
Publication details: New Delhi McGraw Hill 2014
Availability: Items available for loan: BMU Library (7)Call number: 658.83 NAR, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 NAR.
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Marketing research: an applied orientation by
Edition: 6th.
Material type: Text
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: BMU Library (13)Call number: 658.83 MAL, ... Not available: BMU Library: Lost (1).
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New directions in critical marketing studies (1-4 Volumes) by Series:
Material type: Text
Publication details: London Sage 2013
Availability: Items available for loan: BMU Library (3)Call number: 658.8 TAD, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 TAD.
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Market research toolbox : a concise guide for beginners by
Edition: 4th.
Material type: Text
Publication details: Los Angeles Sage 2016
Dissertation note: Contents: Machine generated contents note: Preface -- Chapter 1. Nature and Characteristics of Market Research -- Chapter 2. Planning for Market Research -- Chapter 3. Secondary Research -- Chapter 4. Customer Visits -- Chapter 5. The Focus Group -- Chapter 6. Qualitative Sampling and Data Analysis -- Chapter 7. Survey Research -- Chapter 8. Questionnaire Design -- Chapter 9. Choice Modeling via Conjoint Analysis -- Chapter 10. Experimentation -- Chapter 11. Sampling for Quantitative Research -- Chapter 12. Quantitative Data Analysis -- Chapter 13. Combining Research Techniques Into Research Strategies -- Chapter 14. The Limits of Market Research.
Summary: "An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"-- Provided by publisher.
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 MCQ.
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Legends in marketing : Volume 1 to 7. by Series: Legends in marketing
Edition: Set of 7 Volumes
Material type: Text
Publication details: Los Angeles Sage 2016
Availability: Items available for loan: BMU Library (6)Call number: 658.8 DAY, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 DAY.
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Marketing research : a global outlook by
Material type: Text
Publication details: Los Angeles Sage 2015
Availability: Items available for loan: BMU Library (3)Call number: 658.83 KUM, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 KUM.
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Marketing research by
Material type: Text
Publication details: New Delhi PHI 2013
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 ARO.
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Research for marketing decisions by
Edition: 5th.
Material type: Text
Publication details: New Delhi PHI 2014
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 GRE.
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Advanced methods of marketing research by
Material type: Text
Publication details: Cambridge, Mass. : USA Blackwell Business, 1994
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 BAG.
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Marketing research an applied orientation by
Material type: Text
Publication details: New Delhi Oxford 2013
Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 EAS.
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Marketing research an applied orientation by
Edition: 7th.
Material type: Text
Publication details: Nodia Pearson 2016
Availability: Items available for loan: BMU Library (10)Call number: 658.83 MAL, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 MAL.
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Social media analytics : effective tools for building, intrepreting, and using metrics by
Material type: Text
Publication details: New York McGraw-Hill 2012
Dissertation note: Contents: The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Availability: Items available for loan: BMU Library (1)Call number: 658.872 SPO.
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Marketing research by
Edition: 8th
Material type: Text
Publication details: New Delhi Pearson 2017
Availability: Items available for loan: BMU Library (1)Call number: 658.83 BUR. Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 BUR.
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Marketing research by
Material type: Text
Publication details: New Delhi Wiley India 2019
Availability: Items available for loan: BMU Library (4)Call number: 658.8 AAK, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8 AAK.
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Marketing Research An Applied Orientation by
Edition: 7th.
Material type: Text
Publication details: Noida Pearson 2019
Availability: Items available for loan: BMU Library (4)Call number: 658.83 MAL, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 MAL.
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