AMA handbook for customer satisfaction
Dutka, Alan F.
AMA handbook for customer satisfaction : a complete guide to research, planning & implementation - Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, c1994. - viii, 231 p. :
At head of title: American Marketing Association.
9780844235868
Consumers
Consumer satisfaction
658.812 / DUT
AMA handbook for customer satisfaction : a complete guide to research, planning & implementation - Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, c1994. - viii, 231 p. :
At head of title: American Marketing Association.
9780844235868
Consumers
Consumer satisfaction
658.812 / DUT