AMA handbook for customer satisfaction (Record no. 5340)

MARC details
000 -LEADER
fixed length control field 00582nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BML
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780844235868
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number DUT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dutka, Alan F.
245 10 - TITLE STATEMENT
Title AMA handbook for customer satisfaction
Remainder of title : a complete guide to research, planning & implementation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago, Ill. :
Name of publisher, distributor, etc American Marketing Association ;
Place of publication, distribution, etc Lincolnwood, Ill., U.S.A. :
Name of publisher, distributor, etc NTC Business Books,
Date of publication, distribution, etc c1994.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 231 p. :
500 ## - GENERAL NOTE
General note At head of title: American Marketing Association.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     Text Books BMU Library BMU Library 23-A 05/02/2019 Gifted from Mr. Vinod Mahendru 658.812 DUT G3668 11/02/2019 11/02/2019 Gifted Books School of Management

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