Marketing 6.0 : the future is immersive
Material type:
TextPublication details: New Jersey John Wiley & Sons 2022Description: 247 pISBN: - 9781119835219
- 658.8 KOT
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BMU Library | Text Books | 658.8 KOT (Browse shelf(Opens below)) | Checked out | SOM | 26/08/2025 | 15134 | ||
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BMU Library | Text Books | 658.8 KOT (Browse shelf(Opens below)) | Available | SOM | 15135 | |||
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BMU Library | Text Books | 658.8 KOT (Browse shelf(Opens below)) | Available | SOM | 15136 | |||
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BMU Library | Text Books | 658.8 KOT (Browse shelf(Opens below)) | Checked out | SOM | 25/08/2025 | 15137 | ||
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BMU Library | Reference | 658.8 KOT (Browse shelf(Opens below)) | Available | SOM | 15116 |
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| 658.8 KOT Marketing 6.0 : the future is immersive | 658.8 KOT Marketing 6.0 : the future is immersive | 658.8 KOT Marketing 6.0 : the future is immersive | 658.8 KOT Marketing 6.0 : the future is immersive | 658.8 KOT Marketing management | 658.8 KOT Principles of Marketing | 658.8 KOT Principles of Marketing |
Includes index.
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
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