Valuing customer engagement : strategies to measure and maximize profitability
Material type:
TextSeries: Palgrave Executive EssentialsPublication details: Switzerland Palgrave Macmillan 2024Edition: 2nd edDescription: 280 pISBN: - 9783031432989
- 658.812 KUM
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
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BMU Library | Reference | 658.812 KUM (Browse shelf(Opens below)) | Available | SOM | 15138 |
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| 658.812 KEN Address customer needs | 658.812 KUM Profitable customer engagement | 658.812 KUM Customer relationship management | 658.812 KUM Valuing customer engagement : strategies to measure and maximize profitability | 658.812 MUK Customer relationship management : a strategic approach to marketing | 658.812 MUL Customer relationship management | 658.812 PEE Customer relationship management |
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