Consumer behaviour

By:

Sethna, Zubin

Contributor(s):

Blythe, Jim

Material type: Text

TextPublication details: New Delhi Sage 2024Description: 477pISBN:

9789353885366

DDC classification:

658.8342 SET

Summary: "Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--

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Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	BMU Library	Reference	658.8342 SET (Browse shelf(Opens below))		Not For Loan	SOL		L2659

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Previous	658.8342 OTN Gender, culture, and consumer behavior	658.8342 SCH Consumer behavior	658.8342 SCH Consumer behavior	658.8342 SET Consumer behaviour	658.8342 SHE Legends in consumer behavior, Volume 1 to 15.	658.8342 SOL Consumer Behaviour	658.8342092 BET Legends in consumer behavior : Volume 1 to 6.	Next

"Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding"--

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