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Seducing the subconscious : the psychology of emotional influence in advertising
Material type:
TextPublication details: UK Wiley- BlackWell 2012Description: 248pISBN: - 9780470974889
- 659.1019 HEA
| Item type | Current library | Collection | Shelving location | Call number | Materials specified | Status | Notes | Date due | Barcode | |
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BMU Library | Reference | 41 | 659.1019 HEA (Browse shelf(Opens below)) | Not For Loan | SOM | 9950 |
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| 659.1 JON When ads work : new proof that advertising triggers sales | 659.1 MOR Advertising and IMC | 659.1 MUR Advertising an IMC perspective | 659.1019 HEA Seducing the subconscious : the psychology of emotional influence in advertising | 659.111 SHA Advertising planning and implementation | 659.2 RED Effective public relations and media strategy | 660.28 BAB Process Plant Simulation With CD |
Collection subset: Management and Business Studies
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