Selling blue elephants : how to make great products that people want before they even know they want them

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TextPublication details: New Delhi Pearson c2007.Description: xvi, 252 pISBN:

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Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Notes	Date due	Barcode
Gifted Books	BMU Library	Text Books	22-A	658.8 MOS (Browse shelf(Opens below))		Available	SOM		G3509

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