How to market a university : building value in a competitive environment

By:

Flannery, Teresa M

Material type: Text

TextPublication details: Maryland JohnHopkins University Press 2021Description: 237pISBN:

9781421440347

Subject(s):

DDC classification:

378.101 FLA

Summary: "This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	BMU Library	Reference	378.101 FLA (Browse shelf(Opens below))		Not For Loan	SOM		15586

"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--

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