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Seducing the subconscious : the psychology of emotional influence in advertising

By: Material type: TextTextPublication details: UK Wiley- BlackWell 2012Description: 248pISBN:
  • 9780470974889
Subject(s): DDC classification:
  • 659.1019 HEA
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Holdings
Item type Current library Collection Shelving location Call number Materials specified Status Notes Date due Barcode
Books Books BMU Library Reference 41 659.1019 HEA (Browse shelf(Opens below)) Not For Loan SOM 9950

Collection subset: Management and Business Studies

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