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	1.	Consumer culture, modernity and identity by Mathur , Nita Mathur, Nita Material type: Text Publication details: New Delhi Sage 2013 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 306.3 MAT. Add to cart (remove)
	2.	No cover image available No cover image available Consumer research methods / Volume 1 to 4 by Fitchett, James Davies, Andrea Series: Material type: Text Publication details: New Delhi Sage 2013 Availability: Items available for loan: BMU Library (3)Call number: 658.8340721 FIT, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8340721 FIT. Place hold Add to cart (remove)
	3.	Qualitative consumer & marketing research by Belk , Russell W Fischer , Eileen Kozinets , Robert V Material type: Text Publication details: New Delhi Sage 2013 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.83 BEL. Add to cart (remove)
	4.	Consumer behavior and culture : consequences for global marketing and advertising by Mooij, Marieke K. de Mooij, Marieke K. de Edition: 2nd ed. Material type: Text Publication details: Thousand Oaks : SAGE Publications, c2011 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 MOO. Add to cart (remove)
	5.	Handbook of culture and consumer and consumer behaviour by Lee , Angela Y Ng , Sharon Material type: Text Publication details: New York Oxford University Press 2015 Availability: Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 LEE. Add to cart (remove)
	6.	Call of the mall : how we shop by Underhill, Paco Material type: Text Publication details: New York : Profile Books c2004 Online resources: Click here to access online Click here to access online Click here to access online Click here to access online Availability: Items available for loan: BMU Library (1)Call number: 306.30973 UND. Place hold Add to cart (remove)
	7.	Predictably irrational : the hidden forces that shape our decisions by Ariely, Dan Edition: 1st ed. Material type: Text Publication details: New York, NY : HarperCollins c2008 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: BMU Library (1)Call number: 153.83 ARI. Place hold Add to cart (remove)
	8.	AMA handbook for customer satisfaction : a complete guide to research, planning & implementation by Dutka, Alan F Material type: Text Publication details: Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, c1994 Availability: Items available for loan: BMU Library (1)Call number: 658.812 DUT. Place hold Add to cart (remove)
	9.	One to one future : building relationships one customer at a time by Peppers, Don Rogers, Martha Material type: Text Publication details: New York : Currency Doubleday, 1993 Availability: Items available for loan: BMU Library (1)Call number: 658.812 PEP. Place hold Add to cart (remove)
	10.	Lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses by Ries, Eric Edition: 1st ed. Material type: Text Publication details: New York : Crown Business, c2011 Availability: Not available: BMU Library: Checked out (1). Place hold Add to cart (remove)
	11.	Demand : creating what people love before they know they want it by Slywotzky, Adrian J Weber, Karl Edition: 1st ed. Material type: Text Publication details: London Headline Business Plus c2011 Availability: Items available for loan: BMU Library (1)Call number: 658.8343 SLY. Place hold Add to cart (remove)
	12.	Consumer behavior by Schiffman, Leon G Wisenblit, Joe Kumar, S. Ramesh Edition: 12th Material type: Text Publication details: New Delhi Pearson 2019 Availability: Items available for loan: BMU Library (2)Call number: 658.8342 SCH, ... Items available for reference: BMU Library: Not For Loan (1)Call number: 658.8342 SCH. Place hold Add to cart (remove)

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